The Holidays are a time of tradition and storytelling. One we have come to enjoy here at LRS is NORAD’s Santa Tracker! Every year since 1955 NORAD, the North American Aerospace Defense Command, hosts a national track-a-thon of Santa’s whereabouts on Christmas Eve. How did this get started? All because of a little typo. The result became a holiday favorite amongst children ever since.

During Christmas season 1955 a Sears Roebuck & Co advertising poster goes up in stores inviting children to call and talk to Santa Claus! “Hey, Kiddies! Call me direct…Call me on my private phone and I will talk to you personally any time day or night.” This is a huge hit with kids and families and calls begin to pour in. Small hick-up though, the number was is! The phone number printed on the bottom was in fact the phone number for CONAD, the Continental Air Defense Command–NORAD’s predecessor at the time. To add more irony to the situation, below the number were strict instructions to not misdial, but to type the exact number below.

At the NORAD headquarters Col. Harry Shoup answered these calls. Confused at first, he soon caught on to the mistake that had occurred. He instructed the entire office to play along as Santa’s helpers. Children who called were given regular updates on the flying red sleigh’s location. The rest is now history. Shoup adopted the honorary title of Santa Colonel, something he cherished for the rest of his life. A new tradition was born. We hope you can enjoy this tradition as much as we do.

We wish you happy tracking this Christmas!

Happy Holidays,

All of us here at LRS.